Jun 30 2008
Just say no to Movies on the Square!
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I was dismayed last week to read in The Times that the City of Valparaiso is going to start a free Movie on the Square program later in the summer. I love movies as much as the next guy but I think this is a horrible idea for one simple reason: the 49er Drive-in.
I love the 49er Drive-in. My wife and I have had many wonderful dates there and seen some fantastic movies. The 49er helped fill the first-run movie void when the Village Theater was torn down a couple years ago.
Why am I opposed to the Movies on the Square? Because the 49er Drive-in does not need more potential customers taken away from it. It simply cannot compete with free. The City of Valparaiso has no business playing movies to the public at no cost.
The 49er is a Valparaiso and Northwest Indiana institution. It is already facing stiff competition from the newly opened Cinemark 12 as well as the massive carbuncle that is the Portage 16 Imax.
Look at it this way, if you provide a family night out on the weekend, with a movie and fun atmosphere that doesn’t cost anything, that option will beat out the Drive-in which which will cost more than that free. You simply cannot compete with free.
Some may argue that the Movies on the Square won’t be competing with 49er because they won’t be showing first run movies. But look at it with the logic of a mother of a family of four who is on a budget. She will pick the free option. The 49er does not need more customers taken away from it.
There is also the nostalgia of going to the Drive-in that can’t be replicated anywhere. Drive-ins are a drying breed and we are very lucky to still have one in such fantastic condition as the 49er. Where else can you get two movies for the price of one and sit in the comfort of your car? Where else can you conceive a child and then take them to the same place several years later?
I understand that Valparaiso wants to bring more people downtown, I just implore them to do it another way so that we don’t lose the treasure that is the 49er Drive-in. We’ve already lost the Y&W Drive-in. I don’t want to see another go.
Check out the 49er Drive-in website to see what’s playing this week.
Just say no to Movies on the Square!
